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Element

This element is designed to be used in accompanying the logo design and brand. This element or a similar stitching design should be used sparingly and will primarily be featured as page loading animation. Usage of this element must be approved by company director. Contact us hello@customclub.com.au

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Typography

Font Name: Cardo

Cardo is a large Unicode font specifically designed for the needs of classicists, Biblical scholars, medievalists, and linguists. It also works well for general typesetting in situations where a high-quality Old Style font is appropriate. Its large character set supports many modern languages as well as those needed by scholars.

Font Name: Proxima Nova

Proxima Nova (2005) bridges the gap between typefaces like Futura and Akzidenz Grotesk. The result is a hybrid that combines modern proportions with a geometric appearance.

Font Name: Brandon Grotesk

Brandon Grotesque is a sans-serif typeface designed by Hannes von Döhren of HVD Fonts during 2009 and 2010. Spacing and kerning was done by Igino Marini of iKern. The typeface includes Thin, Light, Regular, Medium, Bold and Black weights

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Colour

Our signature colours salmon, felt blue and royal blue place emphasis  on the clean, classic and tailored tone that the brand has established.

The Custom Club utilises a wide pastel based colour palet providing options for various uses that will evoke similar emotions from
the audience.

These colours are for extensive use when dealing with any brand assets, using these in both primary areas as well as accents or highlights.

The visual identity of Custom Club
Modern Man. Modern Method

Logos

Element

Typography

Cardno

Aa

That’s the core goal of custom made clothing. It’s well-adjusted to your personal measurements while providing enough ease and comfort. Extreme tightness or looseness shouldn’t be felt since these bring down your confidence

Proxima Nova

Aa

That’s the core goal of custom made clothing. It’s well-adjusted to your personal measurements while providing enough ease and comfort. Extreme tightness or looseness shouldn’t be felt since these bring down your confidence

Colour Palette

Color - Off White
HEX - #F7E8E1
RGB - 247 232 225
CMYK - 2 8 9 0
Color - Salmon
HEX - #FFb090
RGB - 255 176 144
CMYK - 0 37 40 0
Color - Rose Gold
HEX - #FFB090 - #AD7351
RGB - 255 176 144 - 173 115 81
CMYK - 0 37 40 0 - 27 57 72 10
Color - Suit Grey
HEX - #D4D4D4
RGB - 212 212 212
CMYK - 16 12 13 0
Color - Felt Blue
HEX - #97B2BD
RGB - 151 178 189
CMYK - 42 20 20 0
Color - Royal Blue
HEX - #03133A
RGB - 3 19 58
CMYK - 100 92 42 56

Comp Cards

Questions? Contact us hello@thecustomclub.com.au

All Rights Reserved. Developed in collaboration with Oakland Agency